Effective organizational design has never been more important than it is now. As we face an uncertain future, with many organizations considering the possibility of long-term or permanent remote working, it’s time to don a critical eye and take a look at the structure and design of your own organization.

This isn’t the easiest thing in the world to do, however. With success rates for organizational redesign currently sitting at less than 25%.

That’s why on October 22nd at 12:00 PM EST, we’ll be hosting our very first roundtable with Org-ology, the global leaders in organizational design and development—Everything You Need To Know About Effective Organizational Design.


Who is Org-ology?

Org-ology is recognized globally as the authoritative voice in organizational design and development. Operated by consulting psychologists whose mission it is to help organizations achieve more with what they have and make work more effective, Org-ology helps organizations think differently about how they’ll tackle future challenges. And today, there’s certainly no shortage of those!

All Org-ology experts have been published in peer-reviewed journals and have worked as senior executives in large organizations both in the United States and internationally. This level of experience, along with Org-ology’s unique approach to organizational design, helps organizations understand how their operations can work more effectively to realize a prosperous future.

We’ll be joined by Dr. Brent Oberholtzer and Dr. Heidi Feickert of Org-ology, two experienced organizational development experts with decades’ worth of experience in organizational design, change management, and workforce and people analytics.

Brent has over 20 years’ worth of experience as a consultant in organizational design and development. He has with organizations spanning Fortune 100 global corporations to small start-ups and non-profits with national and international organizations.

Heidi has over 20 years’ worth of experience collaborating across multiple organizations to create, launch, manage, and measure organizational development work: organizational design, culture change, change management, leadership, coaching.

Why Organizational Design Matters

It’s far too easy for business leaders and decision makers to let organizational design somewhat fall by the wayside. Although they know their organization’s design and structure matters, it’s not always given as much priority as some of the more pressing operational challenges that they face. It shouldn’t be that way, though.

Good organizational structure and design help to improve communication, increase productivity, and is a boon for innovation. It creates an environment where people are able to work effectively and also has a huge impact on culture.

In fact, most issues surrounding productivity and performance can be attributed to poor organizational design or an inefficient approach to it. This often leads to inefficiencies, confusion between roles and departments, a lack of coordination, less collaboration, and a failure to share ideas with one another. A company can have the world’s greatest talent, the best leaders, a brilliant product, and a clear mission but still struggle to perform due to the issues caused by poor organizational design.

A Pain Point for Executives Worldwide

Unfortunately, when executives and key decision makers approach organizational re-design, they have a tendency to start with the best of intentions but, over time, struggle to find the right angle for it. Then more people begin to get involved, everyone has their say and does their own bit, and before you know it you’ve got a partly-started, but nowhere near close to a finished, project that doesn’t benefit anyone. More often than not, the project ends up abandoned in favor of others that are seen as more valuable.

As many organizations look at shaking up their own structures and designs in light of the COVID-19 pandemic the long-term impact it’s going to have, we think now is a great time to take a deep dive into this tricky subject.

In our free roundtable with Org-ology, we’ll be looking at what goes into a successful organizational design in practice, drawing on the experience of true subject matter experts who have seen it all before. This will provide you with insightful, practical advice that you can use to get the wheels rolling with your own organizational design or re-design that’s built to withstand the challenges many of us will be facing over the next few years and beyond.

The roundtable will be taking place on October 22, 2020, at 12:00 PM EST. Registration for the roundtable is now open and is completely free to attend.

We look forward to seeing you there!