Organimi helps marketing automation leader drive global collaboration.

Organimi org charts a perfect match for high-growth marketing automation firm.

LOCATION

Gainesville, Florida

COMPANY SIZE

5,500


INDUSTRY

Technology

We needed a solution that was easy to use. It had to be dynamic — simple to update in real time and easily accessible to everyone all over the world

Alana Christou

Director of HR & Recruitment, SharpSpring

GOALS

As a company undergoing global expansion, SmartSpring needed a way to create, update, and distribute detailed organization charts to all stakeholders.

OBSTACLES

 Their org charts were difficult to distribute and it was a challenge to ensure stakeholders were receiving the most updated information.

RESULTS

Using Organimi, the SharpSpring team dramatically reduced the time and resources required to create & maintain company org charts

See how Organimi helped dramatically save time and resources for SharpSpring.

Overview

SharpSpring is a provider of sales and marketing automation and CRM in one easy solution delivered via a cloud-based Software-as-a Service (SaaS) platform. SharpSpring also integrates with many popular small business and CRM solutions, including Salesforce, Shopify, Surveypal, and FreshBooks.

As a high growth company undergoing a global expansion, SharpSpring needed a way to create, update, and distribute detailed organization charts to their internal stakeholders. The solution had to be simple to use, yet powerful enough to capture detailed role information and frequent, dynamic organizational changes.

Business Challenge

A small but rapidly expanding software company, SharpSpring had taken over responsibility for a number of global offices as part of an acquisition. Alana Christou, SharpSpring’s Director of Human Resources & Recruitment, needed to create and share org charts that captured detailed  personnel and role information, while also uniting the teams under one umbrella. “I basically inherited Word documents with boxes and names,” she explains. “It was a nightmare.”

Rapid growth and ongoing organizational changes meant frequent new hires and constant org chart updates, creating an ongoing administrative burden. The org charts were also difficult to distribute, and it was a challenge to ensure stakeholders were receiving the most updated information. “We needed a solution that was easy to use,” says Christou. “It had to be dynamic — simple to update in real-time and easily accessible to everyone all over the world.” 

The solution also needed the ability to break out org chart information into different views — geographical (by country) and functional.

 

It [Organimi] is simple to update —and because it’s cloud-based, we can make changes, hit save, and people across the world immediately have access to the most current information.

Alana Christou

Director of HR & Recruitment, SharpSpring

Solution

Christou implemented Organimi based on a recommendation and found it easy to use with the power and flexibility to meet her team’s evolving requirements. “It is simple to update,” she says. “And because it’s cloud-based, we can make changes, hit save, and people across the world immediately have access to the most current information.”

The HR team makes extensive use of Organimi’s color-coding capabilities, employing various colors to represent different departments and a separate color to highlight open positions. 

SharpSpring also imbeds Organimi directly into their intranet site, providing the global team with highly visible and easy access to the most current organizational data. “The live updates just automatically show up on our intranet site, which benefits everyone,” says Christou.

SharpSpring is constantly hiring and restructuring, and Organimi has proven invaluable in the planning process. “Organimi helps us offer all stakeholders a clear picture of what the business looks like and where it’s going,” explains Christou.

Benefits

Using Organimi, the SharpSpring team has dramatically reduced the time and resources required to create and maintain the company org charts. 

The SharpSpring HR team uses Organimi to make the most current organizational information highly visible and easily accessible to all company employees, regardless of location. This accessibility has significantly improved communication and collaboration across the entire organization.

The team has also found Organimi to be a valuable recruiting tool, as highlighting open positions in Organimi encourages employee referrals. New hires in the onboarding process also benefit from Organimi’s straightforward, intuitive view of the organization.

Organimi has proven particularly valuable, with most of the SharpSpring team working remotely due to the 2020 pandemic. “We’ve hired and restructured a lot,” says Christou. “Our teams can’t meet and collaborate in the office, so having Organimi to help people navigate the organization has been a great help.”

Organimi helps us offer all stakeholders a clear picture of what the business looks like and where it’s going.

Alana Christou

Director of HR & Recruitment, SharpSpring

Curious to see how Organimi can help dramatically reduce hours of work and resources for your organization?
Reach out to us and we’d be happy to help!