Picture perfect charting: how Organimi enhanced Apartment Therapy’s remote team dynamics.

Mapping Success in a Remote Setting

Company Highlights

• Apartment Therapy is dedicated to helping people transform their lives by providing inspiration, instruction, tools and connection to help people create beautiful, organized and healthy homes.
• The company is a Webby Award winning brand that lives across multiple platforms, attracting a monthly global audience of 20MM.
  

To learn more, please visit https://www.apartmenttherapy.com

Overview

Launched in 2001 by interior designer Maxwell Ryan (nicknamed “the apartment therapist”), Apartment Therapy started as a simple blog in an empty loft in Tribeca with the simple goal of sharing tips and resources that would help others transform their homes. Since then, they’ve remained committed to fostering community and providing approachable, affordable style and advice that benefits all of their readers.

The team at Apartment Therapy go inside real homes every single day to pull the smartest, most attainable ideas and photos. Apartment Therapy believes creating a space you love is possible, no matter the project or the price point.

Business Challenge

As the People Operations Manager at Apartment Therapy, Greg Brostrom faced the challenge of maintaining an updated and accessible organizational chart for a workforce that transitioned from primarily in-office to a hybrid and remote model. His goal was to ensure that all team members, whether in New York City or remote locations, could easily access accurate information about their colleagues.

Before discovering Organimi, Apartment Therapy utilized Pingboard for organizational mapping. However, Greg found Pingboard’s pricing structure cumbersome, with unnecessary features that didn’t align with the company’s needs. As the company shifted its work environment, the existing solution lacked the flexibility and customization options required to adapt to the changes effectively.

Solution

Greg turned to Google searches to find a new solution and came across Organimi. He was drawn to Organimi’s positive reviews, simplicity, and affordability. Unlike other platforms, Organimi offered robust functionality without overwhelming users with unnecessary features or additional costs. Its customization options allowed Greg to tailor the org chart to Apartment Therapy’s specific needs, ensuring easy access to essential information for both in-office and remote employees.

Benefits

Since implementing Organimi, Apartment Therapy has experienced significant benefits. Greg highlights the cost savings achieved while gaining more functionality compared to the previous solution. The software’s flexibility allows for quick updates, accommodating changes in titles or personnel with ease. Colleagues have provided positive feedback on the branded org chart, and the software’s convenience has improved collaboration and communication across the organization.

Greg emphasizes the value of Organimi’s shared links, customizable themes, and diverse viewing options—including org chart, photoboard, and directory. “The photoboard is really great for people who are remote to be able to put names to face with people they’ll never run into in the office”, he shares. The ability to embed org charts within the company’s intranet streamlines access for all employees, regardless of their location. Customizable themes ensure alignment with Apartment Therapy’s branding, while diverse viewing options cater to different preferences and needs within the organization.

Greg sees Organimi playing a vital role in Apartment Therapy’s future growth and success. It facilitates onboarding for new hires and helps existing employees familiarize themselves with their colleagues, fostering a sense of community and connection. The software’s flexibility and ease of use ensure that the org chart remains updated and accurate, supporting the company’s agility in a dynamic industry. “Media is a volatile and strange world and the ability to be flexible and nimble is really key with all the surrounding systems that you use”, Greg shares. He highlights the Support Team’s responsiveness, as well as their professionalism and comprehensive knowledge of the product. 

Greg enthusiastically recommends Organimi to other organizations seeking an org chart solution. He references its affordability, functionality, and aesthetics, describing it as a “great money-smart organizational tool” that combines practicality with visual appeal.

Curious to see how Organimi can help improve efficiencies in your org?
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